Aishwarya Srivastava initially introduced me to the concept of OwnBoon, providing a detailed explanation of the website's vision. The idea resonated with me instantly, sparking my desire to commit as a long-term partner. Beginning from ground zero, I crafted the brand identity, conducted surveys to identify our target audience, and determined the appropriate color palette. The journey continued with the creation of the logo and landing pages, eventually leading the charge in developing the entire website. Additionally, I took charge of crafting social media content, making the logo, and assembling the website's pitch deck.